Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products. It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological, and financial systems.
So how are we involved? We at Isha Studio are consciously working towards the slow fashion movement by making good quality clothes using natural and recycled fabrics.
Today’s dominant ‘fast fashion,’ which refers to clothing that's intentionally designed to be consumed quickly at cheap prices, leading shoppers to view clothes as being disposable—wearing them just a few times before throwing them out or moving on to newer and trendier cheap clothes.
The fast fashion cycle is far from sustainable, because it depletes the Earth’s natural resources at exponential rates, exploits workers around the world, and results in an overwhelming amount of waste.
With all of the above said, fashion can be made more sustainable in numerous ways—from using organic materials, using biodegradable dyes, to engineering patterns that create zero waste.
Natural materials such as hemp, linen, cotton, silk, wool, leather, and cellulose fibers (i.e., synthetically made fibers originating from plant sources, including viscose, rayon, lyocell, etc.) are generally preferable over virgin, petroleum-derived synthetics like polyester, acrylic, and nylon.
Apart from the fabrics, we also are mindful about recycling and repurposing our fabrics. We also use hand make all our products keeping the fabric waste to a minimum.